Boston - Global law firm K&L Gates LLP again is recognized among the world’s 20 leading law firm brands in legal market research company Acritas’ 2018 Global Elite Law Firm Brand Index. The index was announced today by legal industry publication The American Lawyer.
Determined through unprompted interviews with more than 1,000 in-house general counsel globally, the ranking gauges general counsels’ perceptions of global firms and the market trends driving change in global brand equity. Respondents provide feedback in areas such as law firm favorability, top-of-mind recognition, and consideration for multi-jurisdictional deals and litigation.
Jeffrey J. Berardi, chief marketing officer for K&L Gates, commented: “We’re honored to again be acknowledged by our clients and other legal industry leaders as one of the top global law firm brands. Our firm’s dedication to clients goes beyond borders and branding; it resonates at the core of everything we do. It is tremendously rewarding to see that commitment and hard work of our lawyers and staff recognized by so many.”
Earlier this year, Acritas also ranked K&L Gates among the 20 strongest U.S. law firm brands for a seventh consecutive year in its U.S. Law Firm Brand Index 2018.