As Chief Marketing Officer for K&L Gates, Jeff Berardi leads a global team of marketing and business development professionals who collectively support the firm’s nearly 50 offices located on five continents. Jeff’s primary responsibilities include strategic planning, regional and practice-based business development, PR and media relations, creative direction, and digital marketing communications.
K&L Gates was recently recognized among the top law firm brands, ranking 10th among firms with the highest brand equity in Acritas’ 2016 US Law Firm Brand Index and 11th out of 650 firms included in the 2016 “BTI Brand Elite.” This was the firm’s fifth consecutive year in the US Law Firm Brand Index and its third consecutive year on the BTI Brand Elite, a prestigious list of top firms noted as having a “substantially better brand than all other law firms.” Additionally, K&L Gates has been recognized among the top 20 law firm brands in the world, according to the 2016 Acritas Global Elite Brand Index. This exclusive ranking lists global law firms most favored by in-house legal counsel and most considered for multi-jurisdictional deals and litigation. The newsletter Marketing the Law Firm
, an ALM publication, has publicly recognized the efforts of the K&L Gates marketing department, with the firm earning a first-place ranking in the 2010 “MLF 50
,” an annual listing of the top law firms for marketing and business development. K&L Gates was ranked #2 in the 2012 “MLF 50
,” the final year of the survey, marking the fifth consecutive year that K&L Gates was ranked among the top five law firms and the eighth consecutive year that K&L Gates was included among the top 20 law firms.
Jeff was personally recognized as the 2011 international Marketing Professional of the Year during the “Excellence in Legal Marketing” Awards, presented during the Hildebrandt Institute’s 18th Annual Marketing Partner Forum. This award celebrates the most innovative marketing professionals, with entrants judged on such criteria as innovation, effectiveness, creativity, leadership, proven results, and marketing excellence. A regular speaker at industry conferences, Jeff currently serves as a Seven Generations Board Member for the international nonprofit organization City Year and as a member of the Thomson Reuters Marketing Leadership Council, and he has previously served as a member of the Global Editorial Advisory board for Managing Partner Magazine and as a Governing Body member of the CMO Collective (NY Chapter). He has written for or been quoted in numerous publications and he has contributed chapters in the “Inside The Minds” series published by Thomson Reuters. In addition, Jeff was one of only five law firm “innovators” featured in Law Firm Inc
. magazine’s cover story “Innovators of 2008.”