Gabriela da Costa is a senior associate in the London office of the antitrust, competition and trade regulation practice group and Europe team lead of the firm’s global brand erosion and gray market mitigation practice.
Ms. da Costa has been described as “incredibly efficient and very personable” in Legal 500; is ranked in the “Who’s Who Legal: Future Leaders – Competition” 2017, 2018, and 2019 listings; and was nominated as a “Rising Star in Competition and Antitrust” by the 2018 Euromoney Expert Guides.
Ms. da Costa oversees our niche European practice in cutting-edge e-commerce and selective distribution advisory work. She has led the design, implementation, execution, and enforcement of numerous high-profile European go-to-market strategies for major brands in the electronics, fashion, health care, home appliances, nutrition, pet product, and consumer goods sectors. She also coordinates significant global distribution projects across multiple regions, with the aim of achieving broad strategic consistency and legally enforceable tools against brand erosion and marketplace disruption worldwide.
Ms. da Costa has successfully defended a number of brand owners in challenges by the European competition authorities as well as third parties against their distribution practices. She is currently acting in the main online resale restrictions case in the United Kingdom in recent years, on appeal before the Court of Appeal. She has also represented numerous clients, including industry associations, in advocating their concerns and interests to the European Commission in the context of the e-commerce sector inquiry and the ongoing consultation into the EU competition rules on vertical agreements.
Ms. da Costa regularly develops tailored compliance programs, carries out internal audits, and delivers training to clients and their commercial partners on their competition law obligations. She also has extensive experience advising clients on abuse of dominance issues and assisting on successful merger clearances before the European Commission, Competition and Markets Authority, and national merger control regulators worldwide.